Impact: Message anatomy

Messages consist of several basic regions, some of which are optional to include.

Open

Top bar

Open

The top bar contains core institutional branding.

Hero Image

Optional. The hero image is your main message graphic and is presented full-width without gutters.

Lead-in

Optional. The lead-in can be used as a space to provide contextual information about the message, such as introducing the message author or sender.

Message body

The message body contains the message itself and is comprised of one or more content widgets.

Footer

The footer contains standard links present on all messages.