Impact: Message anatomy

Messages consist of several basic regions, some of which are optional to include.

Message anatomy

Top bar

Top bar

The top bar contains core institutional branding.

→ Details: Top bar

Hero Image

Hero image

Optional. The hero image is your main message graphic and is presented full-width without gutters.

→ Details: Hero image

Lead-in

Lead-in

Optional. The lead-in can be used as a space to provide contextual information about the message, such as introducing the message author or sender.

→ Details: Lead-in

Message body

Message body

The message body contains the message itself and is comprised of one or more content widgets.

→ Details: Message body

Footer

Footer

The footer contains standard links present on all messages.

→ Details: Footer