Page Comparison

Creating new logos

Variations and sizes

Each logo will have eight files associated with it, one for each variation in each size:

• Variations

  • “Dark” - light grayscale lettering (mostly white) on black background

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  • “Light” - dark grayscale lettering (mostly black) on white background

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• Sizes

  • 960x540

  • 720x405

  • 480x270

  • 240x135

• Format

  • png only

  • Use the highest compression available

  • Do not include an alpha (transparency) channel

File naming

Logo files are named according to the following convention:

[publication name]-[variation]-[dimensions]

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pub_name pub_name

Publication name

• All lower case, spaces represented with underscores. Ex: “ABA Journal” would appear in the file name as “aba_journal”.

• Leading “The”s or “A”s are removed. Ex: “The New York Times” would appear in the file name as “new_york_times”.

• Remove all punctuation (apostrophes, hyphens, etc.). Ex: “Becker’s Health IT” becomes “beckers_health_it”.

• For publication names that are web addresses, replace the “.” with “dot”. Ex: “Bakersfield.com” becomes “bakersfielddotcom”.

Variation

Either “dark” or “light”.

Dimensions

width x height. Ex: 960x540

Complete example

For “The New York Times”, the eight files would be named as follows:

• new_york_times-dark-960x540.png

• new_york_times-dark-720x405.png

• new_york_times-dark-480x270.png

• new_york_times-dark-240x135.png

• new_york_times-light-960x540.png

• new_york_times-light-720x405.png

• new_york_times-light-480x270.png

• new_york_times-lgiht-240x135.png

Adding logos in the app

1. In the Cascade 8 site “SCPA Apps - Media Logos”, navigate to the “files” folder.

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2. From the “Add Content” menu, select “Folder”
   

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3. Name the folder and add logo metadata.

   1. Folder Name - this should match the publication name component of the logo files (i.e., all lower case, underscores for spaces, exclude leading “The” or “A”).

   2. Title - the full, grammatically correct publication name (e.g., for The New York Times, enter “The New York Times”). Proper capitalization and spacing.

   3. Keywords - add any other terms this logo should match when using the search function.