Communications, Marketing & SCA Expectations

How to use this page
The ✔ Required – Baseline Expectations section below lists the baseline accessibility expectations for Communications Marketing & SCA employees and forms the basis of the accessibility confirmation survey for this role. These expectations apply to public-facing communications and marketing content created on behalf of the Libraries.

The ● Recommended / Optional section includes situational or advanced topics that apply depending on the type of content you create (e.g., web pages, email campaigns, social media, graphics, or video).

How training works

The Required expectations describe what you must understand and apply when creating, editing, or publishing communications and marketing content.

The linked readings, guidelines, and training videos are learning resources to help you meet these expectations. You may choose the format(s) that work best for you and your role.

The accessibility survey confirms that you understand and follow the Required expectations. It does not track which specific resources you used to prepare.

Expectations/Skills Section	Expected Training Videos Duration

Expectations/Skills Section	Expected Training Videos Duration
A. Accessibility Foundations	~19 minutes
B. Writing & Text Structure	~22 minutes
C. Images & Non-Text Content	~35 minutes
D. Color & Visual Design	~4 minutes
E. Audio/Video Media	~14 minutes
F. Documents & Multimedia	~24 minutes
H. Testing & QA	~4 minutes
Total	~2 hours 2 minutes

✔ Required - Baseline Expectation

	Expectations/Skills	Training Videos

	Expectations/Skills	Training Videos
A. Accessibility Foundations
A.1	Know the fundamentals of digital accessibility	“Video Introduction to Web Accessibility and W3C Standards” Watch: [00:18] to [03:06] (Duration: ~3 minutes)
A.2	Know the different types of disabilities	“How Some People with Disabilities Use Technology” Watch: [00:50] to [05:46] (Duration: ~5 minutes)
A.3	Know the accessibility laws (ADA, Section 508)	“ADA Title II and Digital Accessibility” Watch: [08:30] to [15:50] (Duration: ~7 minutes)
A.4	Know the principles of WCAG (POUR framework) [🔗] [🔗] [🔗]	“WCAG Basics Overview” Watch: [08:05] to [11:47] (Duration: ~4 minutes)
B. Writing & Text Structure
B.1	Know how to structure text content (ordered / unordered lists) [🔗]	“Making Headings and Lists More Accessible” Watch: [02:39] to [04:23] (Duration: ~2 minute)
B.2	Know proper heading structures [🔗] [🔗]	“A Guide to an Accessible Heading Hierarchy” Watch: [04:39] to [16:13] (Duration: ~12 minutes)
B.3	Best practices in writing meaningful link text [🔗]	“Write more accessible link text” Watch: [00:22] to [03:28] (Duration: ~3 minutes)
B.4	Plain language & readability basics	“Core Concepts: Lists, Readability, & Plain Language” Watch: [11:20] to [16:25] (Duration: ~5 minutes)
C. Images & Non-Text Content
C.1	Know how to provide alt text [🔗] [🔗]	“Alternative Text Best Practices” Watch: [01:50] to [05:50] (Duration: ~5 minutes)
C.2	Best practices in writing alt text	“What is alternative text? How do I write it for images, charts and graphs? Watch: [02:52] to [06:00] (Duration: ~3 minutes)
C.3	Best practices in writing extended descriptions for complex images [🔗]	“How to Describe Complex Images for Accessibility” Watch: [08:40] to [35:40] (Duration: ~27 minutes)
D. Color & Visual Design
D.1	Basics of minimum color contrast [🔗] [🔗] [🔗]	“Understanding Color Contrast for Accessibility” Watch: [17:56] to [21:20] (Duration: ~3 minutes)
D.2	Know to avoid conveying information only through color [🔗] [🔗] [🔗]	“Don’t use color alone to convey meaning” Watch: [00:00] to [01:27] (Duration: ~1 minute)
E. Audio/Video Media
E.1	Basics of captioning [🔗] [🔗]	“Accessibility Basics - Captions” Watch: [00:00] to [03:30] (Duration: ~4 minutes)
E.2	Ensuring transcript availability [🔗]	“Creating Accessible Transcripts \| Step-by-Step Guide” Watch: [02:40] to [12:10] (Duration: ~10 minutes)
F. Documents & Multimedia
F.1	Write accessible emails	“Creating Accessible Emails” Watch: [21:40] to [29:00] (Duration: ~7 minutes)
F.2	Create accessible text documents (Word/Google Docs)	“Accessible Word and Google Docs Documents” Watch: [24:50] to [29:40] (Duration: ~5 minutes)
F.3	Create accessible slideshows (PowerPoint/Google Slides)	“Accessible PowerPoint”; Watch: [00:11:34] to [00:14:50] (Duration: ~3 minutes) “Accessible Google Slides“ Watch: [00:34] to [07:34] (Duration: ~7 minutes)
F.4	Create accessible PDFs (basic)	“Making PDFs Accessible with Word” Watch: [00:00] to [02:20] (Duration: ~2 minutes)
H. Testing & QA
H.1	Know accessibility checkers (WAVE, Axe DevTools)	“How to Use WAVE” Watch: [01:34] to [04:20] (Duration: ~3 minutes) “Learn more about Axe DevTools“; [Playlist for in-depth training] Watch: [00:24] to [01:44] (Duration: ~1 minute)

● Recommended / Optional

Choose as needed based on your content.

	Expectations/Skills	Training Videos
E. Audio/Video Media
E.1	Best practices for audio descriptions	“Rules for Captioning and Audio Descriptions” Watch: [03:11] to [04:48] (Duration: ~2 minutes)
F. Documents & Multimedia
F.1	Remediate existing PDFs (advanced)	“Playlist: “Making Accessible PDFs with Adobe Acrobat Pro”” Watch: [00:00] to [06:36] (Duration: ~7 minutes)
G. Web & Digital Content
G.1	Basic HTML for semantics (headings, lists, landmarks) [🔗]	“Introduction to Semantic HTML and Accessibility” Watch: [07:40] to [17:14] (Duration: ~10 minutes)
G.2	Front-end web dev accessibility 101 [🔗]	“The Only Accessibility Video You Will Ever Need“ Watch: [17:50] to [22:14] (Duration: ~4 minutes)
G.3	Avoid problematic widgets (carousels, auto-play media) [🔗]	“Test for Autoplay, Animations, and Visually Disorienting Content” Watch: [00:00] to [03:03] (Duration: ~3 minutes)
G.4	Know keyboard-based navigation	“Keyboard Navigation & Focus Order in A11Y Testing” Watch: [09:40] to [12:42] (Duration: ~3 minutes)
G.5	Understand focus order & focus visibility	“Understanding WCAG SC 2.4.7 Focus Visible” Watch: [01:47] to [05:16] (Duration: ~4 minutes)
G.6	Can identify common WCAG failures	“6 Design Accessibility Issues & How to Avoid Them“ Watch: [01:00] to [04:13] (Duration: ~3 minutes)
J. AccessibiliTrees Badging for the over achievers
J.1	Obtain the Zot Sprout Badge	“Grow a Flourishing Accessibility Community with a Badging Program” [Program Overview] Watch: [10:03] to [18:37] (Duration: ~19 minutes)
J.2	Obtain the Anteater Sapling Badge
J.3	Obtain the AccessibiliTree Badge