Aldrich: Glossary of terms

Term	Definition
Asset	Things you create in Cascade (a page, block, folder, file, etc.) are generically referred to as assets.
Block	An encapsulated piece of content. Blocks are a fundamental part of working in Cascade and in the Aldrich templates, they are divided into widgets and layouts. A block may be used multiple times on page or reused across several pages.
Data Definition / datadef	A Data Definition (often abbreviated as datadef) is a web form used to enter content when creating or editing a block or page.
Header	The region at the top of every page, containing the wordmark, search, and other elements that are consistent throughout the site. A page has only one header. The term header is often confused with heading, which has an entirely separate meaning.
Heading	A piece of text content that identifies a section or subsection of a page. A page may have multiple headings depending on the page structure. Headings exist in hierarchical levels from 1 to 6. Heading level 1 is used exclusively for the page title. Heading level 2 is used for the sections of the page and levels 3 through 6 are used for subsections. Proper heading use is important for accessibility and search engine optimization (i.e., search engine ranking) because doing so provides meaningful and semantic structure of your content. Not to be confused with header.
Layout	Layouts are blocks that represent larger areas of content (as opposed to widgets) and occupy the full width of available page real estate. Each layout type has a unique design and functional characteristics. Widgets are often used as a component of a layout.
Pattern	A collection of form fields that are reused across multiple Data Definitions. For example, when defining a link in the templates, the same form fields are used for this purpose across Data Definitions.
Widget	The molecular pieces of content that you create and add to a page.
Wordmark	Similar to a logo, this is the brand-compliant representation of the site name that appears in the site header and footer.
WYSIWYG	Pronounced “wiz-ee-wig,” an acronym for “what you see is what you get.” This is a content entry form field that allows expanded content and formatting options via a rich text editing toolbar.